Is Ordering a New Vehicle worth it?

I told you in the very beginning that I am going to be as candid in my posts as much as possible.  I absolutely can not stand to “sugar coat it”.  That very well could be my best trait and my worst at the same time.  So here it goes…

I have been told many time this week, “I will not order a vehicle, it costs way much more than buying on in stock or locating one”.  This could not be further from the truth.  Here is why:

Customers now know just as much and even at times more than us dealers.  With all of the information being at your fingertips, consumers are much more in the know than they have ever been.  With that said, would it be fair to assume that most customers know exactly what they are looking for in their next vehicle? I am going to provide you with a real life example, just happened last night.

One of our Salesman Daryn Turner took a phone call from a customer all the way down in Rhode Island.  She saw that we had a 2015 Ford F-150 exactly the way she want it equipped.  Unfortunately for this particular customer, we had just sold this Ford F-150 the night before, so she asked us to locate one.  This is what she was looking for:

  • 2015 Ford F-150 Super Crew Cab 145″ Wheelbase 4WD
  • Exterior: Magnetic Metallic
  • Interior: Charcoal Black
  • Rapid Spec 501A
  • 5.0L V8 Engine
  • Trailer Brake Controller and Trailer Tow Package
  • Lariat Sport Appearance Package

This particular F-150 had an MSRP price of $50,655 (yea no one pays MSRP, we know that, just using it as an example).  Well we did a locate out there and there was not another F-150 that matched her exact specifications.  Sure there were others with Navigation (additional $795), or the All New Twin Panel Moon Roof (additional $1,295), or even minor items such as the 36 Gallon Extended Fuel Tank (additional $195).  But all of those additional items, took our customer out of her budget.

“Pop quiz hot shot” F-150 you want is not on the lot and can’t find it….”What do you do, What do you do” (Dennis Hooper: Speed reference anyone??)

The Answer is: ORDER ONE.  The PROS of Ordering straight from the factory far out weigh the CONS:


  2. Ford has price protection.  The rebates you are quoted on the day you order are GUARANTEED.  If they decrease at all throughout the process, it does not matter, Ford has price Protection
  3. My Favorite reason and yours, if the rebates GO UP at time of delivery than you will get those rebates as well. So wouldn’t you say, it could cost you less to order from the factory?


  1. It takes about 4-6 Weeks to order.  In rare circumstances 8 weeks

So the myth of it costing more to order a vehicle just got debunked.  Someone call Mythbusters and get me on the show.  As always thanks for reading, and if there are any topics you want discussed, do not hesitate to ask.

2015 Ford Edge Review

Over the weekend we received our first 2015 Ford Edge from the factory.  What a difference the 2015 Model Year is compared to the 2014 Ford Edge.  Do not get me wrong, I have been a big advocate of the Ford Edge.  I loved the size, the look, the technology, but after 7 years of the same look, the Ford Edge was long over due for a change.

The front end of the Edge is my favorite part.  It reminds me a little of the front end of the Ford Explorer.  Ford moved away from the saucer, oval look and moved to a more sleek and sharp look.  The rear of the vehicle is slightly different than it’s predecessor.  Ford did not completely re-design the rear but provided us with a re-fresh.  The lines on the tailgate are more bold, the tail lights are more elegant.

Moving into the interior of the Edge, Ford did not provide us with such a drastic change as they did the exterior.  But there are some nice upgrades.  On the model that I drove which is the SEL model with the 201A Package.  It comes with some nice standard features:

  • Heated Leather Seats
  • My Ford Touch
  • Rear View Camera and Reverse Sensing
  • Ford SYNC (Bluetooth)
  • Push Button Start with Intelligent Access (New for the 2015 SEL Model)
  • 6- Way Power Passenger Seat 
  • LED Signature Lamps (New for the 2015 Model) 

The Intelligent Access is a great feature that I think does not get a lot of attention.  For the Females out there that put their keys in their purse and hate to dig them out later, than this is the model for you.  As long as your Keys are within the surrounding area of the car, all you need to do is to put your hand on the door handle and the Edge will unlock itself.  This will save you time and the frustration of digging your keys out just to open the door.  The same goes for locking the door.  Just put your hand on the front of the handle and the crossover will lock itself.

Ford Motor Company did make some minor changes to the engine.  Now the 2.0L I4 EcoBoost engine is now Standard.  They did not remove the 3.5L TI-VCT V6 Engine, but made it a $425 Option.  I have not drive the 2.0L I4 in the Edge yet, but if it is anything like the 2.0L Engine in the Ford Escape, this will absolutely be able to handle all of your driving needs.  This 2.0L I4 Engine provides you with 245 Horsepower @ 5,500 RPMS and up to 30MPG (which is very good for its class).  The 3.5L TI-VCT will provide you with 280 Horsepower and up to 25MPG.  When driving the Edge, you will notice how quiet the Cabin is along with the lack of Engine noise.

As soon as we receive a 2.0L EcoBoost Edge, I will be sure to put up a Review on that Engine and how it performs.  I personally can not wait until the ALL NEW Titanium Edge comes in.  Ford added in some features that are now standard (like the power liftgate) that customers have been craving.  They also added the Rear Camera Washer, which as soon as we have one in, I will be sure to put up a Video Blog and show you how that works.

In the mean time, do not hesitate to call me with any questions or send an e-mail to

Hello world!


I would like to start of by introducing myself.  My name is Jeff Brunini and I am the Internet Sales Manager at Ford of Londonderry.  I am only 30 years old and it seems that I have been with this Company my whole life.  I started with the company part time in High School and worked my way up.  I did everything from working on the Lot to the Rental Department, Sales Department then finally onto managing the Internet Department (or as some places call them the Business Development Center a.k.a The BDC).

I love all aspects of the Sales and the Internet Departments.  You are constantly talking and meeting new people, every single day.  Then you have the opportunity to win them over to earn their business.  It is an unbelievable feeling when you are able to help someone out and they leave with a smile on their face.

This business is changing everyday, and we need to stay on top of all of the changes to ensure that we are providing all of our customers (past, present and future) the information they are looking for in a fast and timely manner.  This is the reason why I started this blog.  I want to make sure that we keep everyone out there informed on all of the changes that Ford is making.

My Short Term Goals Are:

  • To provide you with information that no other Dealer out there is providing.
  • To post articles, information that you want to see.
  • To provide you with crystal clear answers to all of your questions.  No matter what
  • To make sure that we are providing you with up to date information and posting constantly.

My Long Term Goals Are:

  • To incorporate Video Testimonials (on New and Pre-Owned Vehicles)
  • Provide you with Tips on how to buy a New or Pre-Owned Vehicle (preferably from out store lol)
  • Provide you with Tips on how to maintain your vehicle
  • To have our Staff (Service or Sales) be ready to answer any questions you may have.

Thank you very much for your time and I look forward to providing you with all of the information you need in the Automotive Industry.